With not a serpent in sight Parfums Weil for their Cobra fragrance are relying on subtle suggestion to get their message across.
Here we have an apple hanging from branches sprouting from the bottle of perfume imitating the Tree of Life. Cobra the said perfume takes the place of the serpent tempting Eve or in this case the modern woman of the 1940’s to take a few risks. The caption “Eve had been warned” is not necessarily a warning but a dare, in which if anything went wrong Eve could blame her perfume as she would not be responsible!
So will you be tempted and who are you going to blame?