Am I Hallucinating?

The amazing new London based menswear brand A.Hallucination pulled out all stops in creating a modern day dandy look for their winter 2010 collection, that we are now salivating to see what the brand is going to do for Spring/Summer this year.

The product of two Menswear graduates of Central Saint Martin College, both designers, Hwan Sung Park and Chung Chung Lee have previously worked at renowned fashion houses including Burberry, Alexander McQueen, Tom Ford and Ozwald Boateng to name a few.

They have immediately captured the spirit of the Modern Dandy with menswear for the proper English gent infused with contemporary detailing and lines. Infused into this look is a contemporary aesthetic with urban influences that gives a modern twist to classic looks. This is for the young man about town who values quality and smart dressing as in integral part of his lifestyle.

These are clothes that are translatable for work, casual, and evening activities and present a sleek, sophisticated look for everyday wear.

Razor sharp lines, fabrics with savoir faire and timeless fit add to the whole concept of modern day smart dressing which stays within the realms of good taste. The clothes present an interesting blend of modern styling with classic workmanship and timeless fit.
Both designers said: “We would like to show the new ‘modern English dandy’ through our first collection. We think the mix of classic fabrics and modern design and cutting represent the true London. It’s like how the Saint Paul Cathedral and Millennium Bridge goes very well together.”
Key pieces include darted slim-shaped side-seamless jackets, new cut shirts, low crotch pants, with intricate quilting details and techniques textured jackets inspired from the Argyle check.

All the pieces are given modern makeovers to create a highly wearable, yet very on-trend look.
Given that the winter collection was so stylish as said I cannot wait to see what they come up with for summer.