Monday, June 6, 2011

Make Your Own Savoir Faire

Here at Savoir FAire it is all about finding your own style and not following the masses. It is all about being individual , however this is not to say you have to be ridiculous. There is a very fine line between the two.

Now Cinzano has been part of the bon vivant's way of life for decades. We are all familiar with the aperatif that appears in neon signs and billboards all over Europe. So when thay came out with and advertising campaign promoting individuality, savoir faire is right there!



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7 comments:

  1. Jane and Lance HattattJune 6, 2011 at 8:09 AM

    Hello David:
    Where you lead, David, we follow....although always with a hop, step and jump and wearing a disguise just in case we become too predictable! Cheers!!

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  2. KarenaJune 6, 2011 at 10:56 AM

    David I love this and after many years have found my own style taste and look. It was always there, and when I look back I think I led me down this direction!!

    Be sure to enter my awesome $250 Giveaway from Tracy Porter!!

    xoxo
    Karena
    Art by Karena

    ReplyDelete
  3. Andrés CorellaJune 6, 2011 at 11:11 AM

    Very interesting marketing! I like it..well I´ve never heard of it before (cause you know I´m not in europe haha) but it looks great!

    xx
    Andy
    The Black Label

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  4. Meta MusingsJune 6, 2011 at 9:18 PM

    I love your concept! This ad is pretty intriguing too! xx

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  5. LenoreNeverM♡reJune 7, 2011 at 12:09 AM

    À votre santé darling!

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  6. The enchanted homeJune 7, 2011 at 6:18 AM

    It certainly catches your attention and thats what good and successful marketing does, right? I am all for being an individualist and not following the pack, never have and hope I never will. I appalud anyone or anything that does the same:)

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  7. PSD To XHTMLJune 8, 2011 at 6:24 AM

    Fantastic this post really interesting this post. thanks

    ReplyDelete