Travelling across the Atlantic in the 1950’s by either Cunard or The French Line was to spend 5 days of unhurried and unrivalled luxury surrounded by savoir faire. The North Atlantic that was, and it could have been a rather drab affair if one was to venture out on deck.
However there was an alternative and that was with all the savoir faire and la dolce vita of the Italian Line through the Mediterranean to New York. As opposed to the North Atlantic liners, the Italian Line Ships were outdoor ships with large lidos swimming pools and plenty of deckchairs in the sun.
During the 1950’s Bob Peake who had his hand in doing more advertisements than he probably cares to remember, did some wonderful ads in true Peake style, that epitomized life aboard the Italian liners for those that could afford it. These are wonderful graphic representations that capture the sprit of an era that we can only dream about now.
Dressing for dinner was not a problem, as one of the ship’s obliging stewardess’ (or your own maid) was there to assist as you donned your latest couture.
Gallantry was alive and well as you greeted the ship’s captain maybe after dinner. Every night one dressed for dinner and did it with style. God knows what happens these days on ‘formal nights’ on today’s cruise ships.
Arrive in New York relaxed, tanned with a touch of la dolce vita!
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