Inspired after a purchase at the local antique fair here on Sunday of a little mint unopened bottle of Patou’s Amour Amour Parfum, and doing some research, I came up with the following.
Whereas the five perfumes of Worth, when their names were ran together, they created a poem (http://david-toms.blogspot.com/2010/09/savoir-faire-avec-les-parfums-worth.html). The three perfumes of Patou tell a story, albeit a very romantic one. First introduced together in 1925 with the help of Paul Poiret’s perfumer Henri Almeras, they fitted in perfectly with Patou’s style and his sense of humour.
Amour Amour – signalling the start of a love affair and the quickening of the heart.
Que sais-je? – What do I know? Are things to serious? questioning whether to act upon one’s feelings.
Adieu, Sagesse – Goodbye Wisdom, signals the decision of abandonment into the unknown.
The romantic side of these perfumes (from what advertising copy) I can find was only hinted on lightly with no clear thread running through each launch. Just the connection of the names together seemed to be enough.
Again, probably my montage or story is a bit darker than the original concept Patou had in mind. I could have chosen highly romantic images, however sometimes these leave me dead. Love and romance to me should be full of passion and savoir faire. I hope that I am doing Patou’s perfumes justice.