I must admit that I am a bit slow off the mark with this one, but here goes! The next big brand that Target is partnering with to bring a bit of savoir faire to the masses is the Italian stalwart, Missoni!
I have always been a fan of Missoni’s bright colours, their swirls, zigzags and near hallucinogenic florals. Instantly recognizable as Missoni, the brand ranks up there with Pucci, for individual patterns and designs which are highly evocative of the glamorous jet-set.
The line will debut September 13, 2011. The Missoni for Target collection will include over 400 pieces of men's, women's, and children's clothing, not to mention home décor even a bicycle.
“It’s been a fantastic experience, “says Angela Missoni, “one we are eager to share with families across the United States.”
"Quality has always been one of the key aspects of Missoni, along with knitwear, pattern, and color," Margherita Missoni explains. "It's this artisanal quality that was so important to my grandparents."
While waiting with baited breath and kicking myself that we do not have a Target here yet in Canada I can only wonder if the average Target Shopper in middle America will know who or what Missoni is?