The influence Gruau had on the art of fashion illustration was enormous. Commissioned by major couturiers, magazines, and perfume houses they invariably contain women, but what about the men?
One of my all time favourite advertisements is the below drawing Gruau did for Christian Dior’s Eau Sauvage. Our young man has definitely moved with the times and sports a hippy style mass of curly hair that covers his eyes, like a shaggy sheep dog. All we see is his rather self contented smile, confident in knowing that his bottle of Eau Savage is close at hand!
Gruau’s men are sexy and mischievous. They are carefree and always in pursuit of someway to make them more attractive to the opposite sex. They move with the times adopting the latest fashion and hairstyles, to convey a suave cool elegance which is sometimes quite detached.
Clients ranged from McGregor sports wear to Christian Dior, proving that his talent was a force to be reckoned with and that for advertising there was no better man to do the job.