Wednesday, January 5, 2011

Looking to the Future

Over the last couple of years Parfums Piguet have been riding high on the re launch of some of the most iconic fragrances of the late couturier’s repartee, most notably the fabulous Fracas and Bandit of the late 1940’s.

Piguet opened couture house in Paris, 1933 with Pierre Balmain, Christian Dior, and Hubert de Givenchy all studying under his tutelage. He enlisted the noses of Germaine Cellier and Francis Fabron in the creation of his singular fragrances such as Fracas, stunning and as original as his gowns...

So at the start of the New Year let’s look to the future with the latest relaunch from Piguet in the signature black bottle, Futur!

The signature black bottle just reeks of refined simplicity, elegance and savoir faire!

When Futur by Robert Piguet was originally launched ca.1967 Monsieur Piguet had been dearly departed for 14 years and the couture house had closed its doors for an even longer period of time. Once a couturier was dead a sure fire money spinner is the production of perfume relying on the name alone to sell.

At it’s launch Futur was heralding in the space age as envisaged by Cardin and Courreges. The closely cropped bobbed hair and the enormous water drop earring are heralding this new age. Twiggy was a feminine ideal then and so the model resembles her. Futur in order to make sense to a young audience in 1967 needed to borrow from the signs that felt relevant and especially, current, especially since coming from a closed couture house.

Not exactly knowing how long the original was around for, Piguet have updated the image to be more concurrent with this day and age with out much reference to the future as previously imagined. If anything it has extreme fetish undertones which maybe what Piguet sees of the future.

Who knows what the Future holds?


  1. Hm, what an intriguing bottle! Now I must know what it smells like.:) I remember my aunt wearing Fracas. It was very distinctive. Nice to have you back in blogland David!


  2. I remember Bandit extremely well; it must have had a longer life than I'm reading here - or I've had. Probably both. In any case, if it is "back," this is cause for exuberance.

    I trust Mexico was ...

    Happy New Year.

  3. HH, Fracas is one of the most perfect single florals created. The smell of tuberose is intoxicating in itself, but with Fracas it soars.

    Laurent, Bandit was one of my favourites,and Ia m carefully guarding a small bottle that I bought in the 80's. The relaunch is not nearly as good.

  4. I actually like the old bottle...the new one just seems so plain...And I do like simplicity but when its done great...this it just looks like those perfumes you can buy at an all for a dollar store...but well that´s just my opinion hehe


  5. ====================================

    Thank You so much Dacid !

    Beautiful design !
    And no pics about " your Mexico " ?

    Have a great day
    Your fashion designer friend

  6. Some of these I remember quite well, but Futur..I have no recollection of! Will need to investigate this further, as now I am so curious!

  7. Oh, we are so much alike. I also did a post some time ago about a Piguet's re-edition that you can check it HERE

  8. I like the mid 1960s futuristic aesthetic of the ads and the name of the fragrance. I always find it interesting that at a given moment in fashion history, designers can be remarkably similar. Just something in the air...l'air du temps!

    Also interesting to see how different designers and houses, especially those past their heyday, try to update their image.

  9. A disappointing fragrance, when I first smelled it I was entranced, in love, I felt lucky to be alive just to smell it, but after finishing the bottle I was utterly sick of it. Months later I bought a second bottle, and after knowing the much better no 19, I just can't be satisfied with Futur. It feels undone, like something is missing. It's a one note perfume that just stays on that vegetable opening. What is one to do? Apparently it is a very close recreation of the original, but I can't fathom it smelling this way.


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