The campaign for fall winter 2011 shot in the vaulted rooms of a gothic church; translate into an almost religious experience for avid Balenciaga followers.
Shot by Steven Meisel, the shoot took place in a Harlem church, of which the overall effect is architectural, graphic and angular. Balenciaga was never romantic, and it is nice to see the house updating some classics into the 21st century. Nicolas Ghesquière has gone back to the archives with some strong statement pieces that are instantly recognisable as Balenciaga.
Overall this is going to be a strong season for the house, with something for everyone.