Think gold body paint and what do we usually come up with? James Bond and Goldfinger! The image of a partially naked, gold painted woman lying face down on a bed inert of all life has been etched on our minds. However the complete opposite is the case of Orlane’s advertising campaign for their masculine Derrick fragrance of the seventies. Here we have a man who was probably good looking without the paint, however dip him in liquid gold, have him laugh and throw his head back and we have an image that is oh so incredibly sexy and creates an impact! I remember this from my formative teenage years and even had it adorn one of my exercise books at school. Now I say, ‘I’ll have whatever he is wearing!”
Spring/Summer '14 Trends: Total White.
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