Tuesday, September 14, 2010

Lucky Savoir Faire

Weil, Paris that veritable French perfumery between the wars was specifically known for their “fur” perfumes named after, you guessed it fur. With names like Zibeline, Chinchilla Royal and Hermine, they were a symbol of subdued elegance and class.

In 1943 they digressed from the luxury and the elegance with Gri Gri which featured native African tribal art for the ad campaign. Literally translated as ‘lucky charm” nothing is really known much about this fragrance. However I just love the art work.





Using small African statuettes in a variety of poses to symbolise the lucky charm, they are fresh and full of fun. With a bit of luck, like the statuettes with some “Good Fighting”, “Good Hunting” you will have some “Good Loving” as well!

6 comments:

  1. I love the art work, it looks great!

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  2. love the 2nd art work. Very charming!

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  3. The artwork is very unusual for that time period, I might even say revolutionary considering the fact that perfume adds in France were drawn almost like paintings. I have a small collection of perfume adds of that time from Nina Ricci, Lanvin and many others, they all look spectacular art. Thank you for this post!!!:-)))

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  4. I also love the artwork on old ads, as Anya says they were like paintings. I also have a collection at home framed in my hallway!

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  5. I love these! I was visiting a design blog yesterday that featured an image of an oil painting depicting an African woman with large gold hoops and turban. The blogger suggested this was "racist". I think not. I think it's fabulous.

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  6. Jill, I am with you. I have a few images I would like to blog about which I am aafraid would be considred racist, so am loathe to

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