Tuesday, May 3, 2011

Surrealistic Scent

Perfume, magazines, Salvador Dali and photography. What do all of these have in common? Paul Graves!

Over here at Savoir Faire we consider perfumery an art. No, not the mass produced and marketed tripe that is on the market these days, but the fragrances of some of the legendary names of perfume like Guerlain, Creed and Caron. Making a great perfume is art in itself! That is also to be said of the bottle the ‘juice’ is contained in and the overall concept of the fragrance.

Photographer Paul Graves is known for his sense of stylistic whimsy and clever allusions. Recently, he created a beautiful editorial for Elle France "starring" several iconic perfumes in surrealist settings reminiscent of Salvador Dalí's Dalí Atomica photography series.

The result has been a wonderful editorial in bold singular colors with black used as a contrast.
Graves chose surreal settings, mixed techniques such as sculpture and photography melded together to present a surrealist overview of something that most of us take for granted.

Bottles such as Guerlain’s iconic bee or Dior’s J’adore are mixed with dripping spoons of coloured material and fur to create a bold and visual statement that begs us to look at these items in a different light.

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