Of course advertising for these trains and Wagon Lits was of an exceptionally high standard employing the best graphic artists such as Cassandre to entice the travelling public. Through this we have some of the most iconic images of the twentieth century. This is advertising at its best conveying in single images the speed and savoir faire of the various trains involved.
Thursday, August 13, 2009
Wagon Lits Faire
The weekend is nearly upon us and alas I am staying put here in Toronto. Now if I was going somewhere, in Europe I could think of no other way than to go overnight by train in a Wagon Lits carriage. Compagnie Internationale des Wagons-Lits (International Sleeping-Car Company) was the only way to travel last century especially between the wars. In Europe, the Compagnie Internationale des Wagons-Lits first focused on sleeping cars, but later operated whole trains, including the Simplon-Orient Express, Nord Express, Train Bleu, Golden Arrow, Sud Express and expanded to markets outside of Europe with involvement in the Transsibérien across Russia. Trains criss-crossed Europe, not only carrying the idle rich, but more down to earth travelers and have inspired countless authors such as Agatha Christie and Graham Greene.
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