Here at Savoir FAire it is all about finding your own style and not following the masses. It is all about being individual , however this is not to say you have to be ridiculous. There is a very fine line between the two.
Now Cinzano has been part of the bon vivant's way of life for decades. We are all familiar with the aperatif that appears in neon signs and billboards all over Europe. So when thay came out with and advertising campaign promoting individuality, savoir faire is right there!
Monday, June 6, 2011
Subscribe to:
Post Comments (Atom)
Hello David:
ReplyDeleteWhere you lead, David, we follow....although always with a hop, step and jump and wearing a disguise just in case we become too predictable! Cheers!!
David I love this and after many years have found my own style taste and look. It was always there, and when I look back I think I led me down this direction!!
ReplyDeleteBe sure to enter my awesome $250 Giveaway from Tracy Porter!!
xoxo
Karena
Art by Karena
Very interesting marketing! I like it..well I´ve never heard of it before (cause you know I´m not in europe haha) but it looks great!
ReplyDeletexx
Andy
The Black Label
I love your concept! This ad is pretty intriguing too! xx
ReplyDeleteÀ votre santé darling!
ReplyDeleteIt certainly catches your attention and thats what good and successful marketing does, right? I am all for being an individualist and not following the pack, never have and hope I never will. I appalud anyone or anything that does the same:)
ReplyDeleteFantastic this post really interesting this post. thanks
ReplyDelete