Monday, June 6, 2011

Make Your Own Savoir Faire

Here at Savoir FAire it is all about finding your own style and not following the masses. It is all about being individual , however this is not to say you have to be ridiculous. There is a very fine line between the two.

Now Cinzano has been part of the bon vivant's way of life for decades. We are all familiar with the aperatif that appears in neon signs and billboards all over Europe. So when thay came out with and advertising campaign promoting individuality, savoir faire is right there!


  1. Hello David:
    Where you lead, David, we follow....although always with a hop, step and jump and wearing a disguise just in case we become too predictable! Cheers!!

  2. David I love this and after many years have found my own style taste and look. It was always there, and when I look back I think I led me down this direction!!

    Be sure to enter my awesome $250 Giveaway from Tracy Porter!!

    Art by Karena

  3. Very interesting marketing! I like it..well I´ve never heard of it before (cause you know I´m not in europe haha) but it looks great!

    The Black Label

  4. I love your concept! This ad is pretty intriguing too! xx

  5. It certainly catches your attention and thats what good and successful marketing does, right? I am all for being an individualist and not following the pack, never have and hope I never will. I appalud anyone or anything that does the same:)

  6. Fantastic this post really interesting this post. thanks


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